JUST TRANSLATE CHINESE MAC

Alibaba’s $25 billion IPO was the largest ever. China will soon be the largest economy in the world. In short, the Chinese people are eager and excited to buy your product and service, but you have to make it available to them in a way they understand.ĥ.

JUST TRANSLATE CHINESE MAC

If you want to order a Big Mac at McDonalds, you need to read Mandarin because McDonalds knew their products needed to be translated for the Chinese market. The Chinese love to drink Coca-cola, but Coke was smart enough to have their information translated a very long time ago. Even so, the western brands need to have product descriptions, setup information, safety information, and marketing materials written in Mandarin. Buying foreign products is seen as a sign of status and wealth, and status is important in China. Despite what the trade deficits may say, the Chinese love foreign brands.

The Chinese love to be connected and have used this app for years.ĭo you know why those billions of people are not visiting your site while they are spending all that time online? Your site is not translated into Chinese or SEO optimized for the Chinese search engines.Ĥ.

WeChat is a multi-use app that can be used to signal a taxi, pay for groceries, play games, and, of course, chat. America is still getting used to Uber, Paypal, Applepay, etc. Even outside the major cities, smartphones are becoming a way of life in 21st-century China. The Chinese are addicted to their smartphones. Studies have shown, repeatedly, that even when consumers can speak and read another language they prefer to make their purchases in their native language.īy translating your information into Chinese, not only are you localizing it for the consumers outside of the main cities, but you are tremendously increasing your chances of connecting with those in the cities as well.ģ. Those who do speak several languages are centered in the main cities like Beijing, Shanghai, and Hong Kong. Most do not speak English, Hindi, Japanese, Portuguese, etc. The vast majority of Chinese citizens only speak Mandarin and their local dialect. We’re selling twice as many copies now, in Chinese, than we ever sold in English,” Liu said.Ģ. The comment boards were flooded with positive comments, and in only three days, the Chinese version reached the number one paid application spot on the China App Store. “We were amazed by how much support we got from our fans in China after we localized Plants vs. Leo Liu was responsible for bringing the game to China.

It is very popular in China, but this was not always the case. Zombies is an app that has made a lot of money. This is true whether you are an app developer or selling detergent. However, if you want the average Chinese consumer to open their wallet for you, you are going to need to approach them in their native language. With the Internet, you have access to the vast majority of them. China is a market of 1.3 billion consumers. Why translate into Chinese? Consider these six arguments:ġ. Your translation dollars only go so far and you need to maximize your return on investment.

Just translate chinese